You don’t have to work in public relations to know that the news media landscape is in the midst of dramatic change. But if you are a PR pro, you had better be paying attention. Continued declines in print newspaper circulation, the rise of mobile news platforms and increasing popularity of podcasts are among the dynamics that affect how we produce, position and pitch content to the media.
Thankfully, the Pew Research Center provides a comprehensive look at what’s happening in the industry in its 2015 State of the News Media report.
The report is important reading for those of us who rely on the media to gain exposure for our companies/clients, whether through earned media, advertising or sponsored content. More broadly, Pew explains: “Americans’ changing news habits have a tremendous impact on how and to what extent our country functions within an informed society. So too does the state of the organizations producing the news and making it available to citizens day in and day out.”
Pew’s report offers a variety of data and analysis, including individual fact sheets for each media segment. Some of the things that caught my eye include:
Check out the full report at this link, and click on the icons at the top to view the industry segment fact sheets and explore the data in depth.
Erin George is a Senior Account Supervisor at Lovell Communications. You can view more of Erin’s blogs here. Connect with Erin at email@example.com or @ErinLawley.
Due to the increasing popularity and necessity of virtual events, competition for attendees is fierce. Developing smart, strategic marketing tactics will help e...