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Posted on 11.19.2009
Outdoor Advertising: Going Outside the Box
I recently was in California directing a photo shoot and saw a lot of cool outdoor billboards. It made me think about traditional media and how it fits into marketing campaigns today. While I am a big proponent for using social media like Twitter
I do think billboards can still draw attention. Especially if they are executed creatively and make sense with a company's marketing strategy.
Check out this site
which showcases 50 fabulous, eye-catching billboards. Most of the billboards shown are for branding, and were likely done in big cities.
One commonality I noticed is that many of the companies used 3-D visuals on their billboards to make their messages stand out. They literally go "outside the box." My favorite billboards are those for Chick-fil-a. They always feature simple messages (seven words or less) and big cows.
Though social media continues to take the marketing world by storm, "traditional" tactics like billboards still have their place.
What are your favorite billboards?