Before the start of 2013, I made a media wish. I hoped for the return of the "reputable journalist" and the resurgence of traditional media outlets upon which the general public can rely for timely, accurate, in-depth information that matters.
With the closing of Nashville's The City Paper, and the continued blood-letting at The Tennessean, it's clear that I won't be getting my wish this year. And at this rate, I'm starting to lose hope.
I was, however, heartened to read the final editorial of The City Paper, in which the staff provides a clear argument for the importance of having healthy - and hopefully, competing - newspapers in cities like Nashville and what we can do to help keep those newspapers alive. For the PR pros in our audience, I'll agree that having a robust media landscape does equate to better pitching opportunities. But more importantly, our world is just plain better when we have abundant, reliable news sources.
I won't try to re-create what is already a well-written piece. Instead, I encourage everyone in the Nashville community, and in the broader public relations industry, to spend a few minutes reading the editorial, which you can find at this link. Afterward, let us know your thoughts in the comment section below.
Communicating regularly with internal audiences is more important during the COVID-19 pandemic than ever. Don't waste time overthinking the message. Follow thes...