Millennials are a primary influence in today’s society. They are now the largest generation in the U.S. and represent one-third of the total USA population (in 2013). They’re reaching the age where they are making their own major purchasing decisions, therefore dictating how some companies, including those in the healthcare industry, are marketing their products and services.
Millennials were influenced by the growth of the internet and technology. Whether or not it’s a fact, millennials like me believe we can get answers to just about anything at the click of a button. We live and thrive in a fast-paced, instant response environment, and the healthcare industry needs to adapt to keep up.
PNC Healthcare recently completed a consumer survey exploring the impact millennials have on healthcare technology trends. The survey included more than 5,000 consumers that span four generations: millennia
ls (21-32), Generation X (33-49), baby boomers (50-71), and seniors (72+). The findings revealed some interesting statistics and trends that demonstrate how millennials are driving change in healthcare.
Overall, it appears that millennials are not as accepting of status quo healthcare delivery. The growth in technology allows people to be more knowledgeable and up-to-date and gives consumers the ability to shop around; that promotes competition. What changes in healthcare delivery or access do you wish the “old guard” would pursue?
Katelyn Fish is an Account Executive at Lovell Communications. You can view more of Katelyn’s blogs here. Connect with Katelyn at Katelyn@lovell.com, or @katelynfish.
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