When some writers begin to craft a speech, a statement on behalf of an organization, or a quote from an executive for a news release, they must suddenly forget they're writing for real people. Because real people don't speak in the stilted, awkward style these writers often use.
Stilted means something that is unnaturally formal, such as writing that doesn't flow smoothly. Worse than awkward, this unnaturally formal "speech" can make the individual or organization sound arrogant or unapproachable.
A good writer has to keep in mind the importance of creating readable material that clearly communicates a message; so that means cutting out the industry jargon and acronyms, too.
Here are a few tips for better writing, particularly when you have to put words in the mouth of another:
At Lovell Communications, I have the opportunity to work with great writers on the agency and client sides of the business. So, friends and colleagues, what tips can you share for great writing? We'd love to hear them!
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