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Posted on 06.12.2014
Important Daily Readings for Healthcare PR Pros
At Lovell, we like to think of ourselves as healthcare experts. As we all know, the healthcare industry is ever-changing and it can be hard to keep up with the latest policy changes or implementations. This is why it's vital to stay up-to-date on everything healthcare, and as a healthcare communicator, it's even more important to be in the know. Immersing yourself in daily reading will ensure you stay current on the latest news and trends. Here are a few of our recommended readings:
- Local Daily Newspapers/Top Headlines. Reading your local paper, and specifically the healthcare section, is important to stay on top of local happenings in your area. Whether this is a digital copy, or actual paper, at least browse through the top daily headlines to get a sense of what's going on and could be relevant to you and your clients.
- Client Newsletters and/or eBlasts. As the lead communicator for your clients, it is important to know what's newsworthy to them. Ask to be included on all newsletter or daily/weekly eBlast distribution lists. This may include competitor information, or articles that they've found specific to their services. It may also help you generate new pitch ideas or learn something you didn't know about their industry or business.
- Modern Healthcare. As one of the leading healthcare trade magazines, it is a great source for healthcare business and policy news and information. The Daily Dose and Alerts are helpful ways to stay current.
- Becker's Hospital Review. Specifically geared towards high-level hospital leaders, Becker's offers up-to-date business and legal news and analysis relating to hospitals and health systems, as well as best practices and legal guidance. They offer additional insight as to specific issues your clients are navigating every day.
- Other relevant industry trade magazines. There are numerous other healthcare trade publications, for example, HealthLeaders, Journal of Healthcare Management, Healthcare Executive, HFM, etc. Research publications specific to your clients and subscribe to these magazines and their digital feeds.
I would suggest incorporating 15-30 minutes a day to review some of these publications if you aren't doing so already. Your clients will appreciate your knowledge and initiative to stay on top of the latest news and trends.
What are you reading? Do you have any other daily reading suggestions to add to our list?
Katelyn Fish is an Account Executive at Lovell Communications. You can view more of Katelyn’s blogs here. Connect with Katelyn at Katelyn@lovell.com, or @katelynfish.