With its conversational tone, sassy headlines and fast-pace passages, theSkimm has taken news by storm. After all, who wouldn’t enjoy receiving their daily news from an entertaining and short email blast?
For those of you unfamiliar, theSkimm is a daily email newsletter that provides national and world news to its readers in a succinct and witty way. The email is sent every weekday morning circa 6am and is designed to be read on a mobile device - successfully targeting its millennial audience. Along with thousands of other users, I quickly implemented theSkimm into my morning routine just days after subscribing (did I mention it’s free?). The emails are short enough to enjoy during my daily Starbucks wait time and provide me with ample information to feel well informed on the major news of the day.
Founded in July 2012 by two 27 year-old roommates Carly Zakin and Danielle Weisberg, theSkimm was designed for someone who is “smart, career-minded, and social.” As two news-junkies, the founders worked at NBC before founding theSkimm and were often asked by their friends for “smart things to say” in an interview or simply “what is happening in the world.” Zakin and Weisberg saw the need for a relatable and easy-to-read news source and, shortly thereafter, theSkimm was born.
While the founders initially targeted working millennial women, theSkimm hit 500,000 subscribers by July 2014 - ranging from young women and men to CEOs and at home moms. Despite the vast readership, however, the duo stays true to the original tone and target audience. theSkimm’s dedication to its audience and several of its other tactics have branded itself as an incredibly successful company.
Below are just a few of the ways theSkimm has branded itself for success:
In the two short years since its founding, theSkimm has revolutionized daily news. With all of its unique traits, target audience and mode of distribution, theSkimm has found its niche and doesn’t appear to be giving it up soon. Are you as curious as I am to see how it grows?
Have you subscribed yet? Do it today at www.theskimm.com! You don’t want to miss out.
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