Our Outlook

Filter Posts

Clear Filters
« Return to List

Posted on 07.28.2011

Google Analytics Adds Social Media Metrics Plug-in

The internet has been ablaze the past few weeks following the launch of Google’s new social network, Google +.  However, that’s not the only exciting service that Google has introduced of late.  Google recently announced through their blog that Google Analytics now offers a social media metrics plug-in.  Many of you are familiar with Google Analytics for analyzing traffic metrics to your company or personal website, however, with the introduction of the social media metrics plug-in, you can now see how people are sharing content from your website through social networks (+1, Likes, retweets, etc.). The social media metrics plug-in component offers three separate monitoring reports: Social Engagement: This report allows you to monitor how traffic to your website varies between visitors who share your content and those who don’t.  This is a great way to determine whether visitors who share content are likely to hang out longer on your site than those who don’t. Social Actions: This report calculates the total number of social actions (content sharing via Facebook, Twitter, Google +, etc.) that take place on your website. Social Pages: This report analyzes which pages within your website are receiving the most amounts of social actions. The social media metrics plug-in is a great way to gauge what content on your website is resonating with your audience.  Will you take advantage of this new function?

Latest Blog Post

ADA Accessibility: What Does It Mean for Your Hospital’s Website?

Is your hospital’s website ADA compliant? If not, you could be alienating users and opening yourself up to potential lawsuits. Reduce your hospital’s vulner...

Read More

News Update

We're Growing! We're looking for experienced media relations strategists to help grow our Thought Leadership Practice

We’re growing our Thought Leadership Practice and seeking experienced media relations strategists who want to make a difference in the health care industry an...

Read More