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Posted on 04.22.2010

Facebook Update: No More Fans!


You may already be ‘in the know,’ but this came as news to me yesterday when I found out Facebook fans no longer existed. You no longer “Become a Fan” of a page, you now “Like This” page. According to Facebook the change “offers you a more light-weight and standard way to connect with people, things and topics in which you are interested.” But the “Like” button isn’t stopping at Facebook, according to yesterday’s CNN story it’s taking the web by storm. "We're building toward a web where the default is social. Every application and product will be redesigned from the ground up to use a person's real identity and friends," said Facebook co-founder and CEO Mark Zuckerberger at this week’s keynote address in San Francisco, California. The idea is for people to be able to share their likes and dislikes with friends all over the internet. Facebook will pull information about the websites, news stories, music or athletes a person likes and share that info with the person’s Facebook friends. But word is no new information than previously available on Facebook will be shown to anyone. The new prototype is being called the “Open Graph” and it launched yesterday with more than 30 content sponsors like The New York Times, Pandora, ESPN and CNN.com. According to Zuckerberger “more than a billion” like buttons will be scattered all over the web by the time you’ve finished reading this blog. It seems Facebook is searching for ways to beat out competitors like Google and Twitter by further profiling its members to allow marketers to reach a more targeted audience. But I’m curious to know how well social media ads work – do you pay attention to the ads on Facebook? Do they affect your buying habits?

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