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Posted on 02.03.2011
Creative Fundraising Campaign Increases Web Traffic by More Than 435 Percent
Nashville’s Alive Hospice wanted to creatively celebrate its 30th anniversary, as well as nurture relationships with friends and donors.
Strategy and Tactics
Lovell developed a campaign entitled Angels of Alive Hospice - Friends for Life. At the forefront of the campaign were angel drawings created by celebrities with Nashville ties, such as Peyton Manning, LeAnne Rimes, Amy Grant and Kenny Chesney. For the holiday season, the angels were reproduced on cards and ornaments and sold throughout Middle Tennessee and online. The original artworks were also auctioned online.
The campaign generated more than 75,000 hits to Alive Hospice's website in just four months (an increase of more than 435 percent in December alone). Lovell also secured 65 online, print and television placements reaching a known audience of six million people, not counting the reach of the numerous web placements. In addition, the campaign generated approximately $50,000 in revenue, covering all campaign costs and our fees and producing an unexpected $5,000 for Alive Hospice.
"It’s fabulous to have Lovell’s creative energy and their ability to recruit such impressive and influential supporters of Alive Hospice.”
Community Outreach Coordinator