Just today, I had lunch with a music industry executive at which we discussed the complexities associated with music's booming digital landscape as well the challenges I face as a new employee at one of Nashville's top PR firms.
Needless to say, the conversation was passionate - filled with all of the emotion one would expect when human beings navigate unchartered waters.
Looking within, I recognized this as our connection - the human connection.
No matter our level of individual success, our commonality is an undetermined tomorrow.
Public relations practitioners are masterful "connectors - relationship builders" or whatever you wish to term it. It is our job to connect with our audience, not so we can spin our clients' needs to a successful outcome, but instead, so we can "serve the public interest as responsible advocates for those we represent" (PRSA Code of Ethics).
Written more concisely, our job . . . is to remember that we are all connected.
Our job . . . is to be mindful of the fact our actions and our words affect real people.
Our job . . . is to be a beacon to those needing comfort and answers.
Our job . . . is to remain human.
Consider the following five strategies to help your C-suite elevate its board communication and engagement efforts...