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Posted on 09.08.2016

Building Blog Readership: Basic Do's and Don’ts

Maintaining a blog is a great way to educate your audience and demonstrate thought leadership. Here are a few tips for engaging your readers and expanding the reach of your posts.

Blog writing

Do:

Get right to the point and keep posts short.
Your audience has a short attention span. Blogs with numbers or bullets tend to perform better because they share information quickly. If you need to include more details, consider breaking blogs into multiple posts or using infographics to call out important facts.
Choose an easy-to-read font.
Make sure the text appears large enough so it is easy to view on any size screen. Avoid a font size that's smaller than 10 points.

Be relatable.
Voice is what sets bloggers apart from newspaper or magazine articles. Let your readers get to know you - your content is what draws them in while your personality and voice will keep them coming back.

Use links and images within your posts. Boost search engine optimization and engage readers by linking to other blogs or websites that contain credible information and including images wherever possible.

Respond to blog comments.
Take the opportunity to connect with readers directly. Not all comments need a response, but be sure to respond to those that do.

Post to Facebook, Twitter, Google+ and other platforms.
Build readership by using your social media channels to promote your blog and tease new content.


Don’t:

Post just to post.
Maintaining a consistent blogging schedule is important to building readership, but be sure you are sharing valuable content in each post. It’s better to skip daily posting in favor of less regular, but more meaningful content. Aim for two to three posts per week and increase frequency if your schedule and content allow.

Forget to edit.
Proofreading is key! Ask a friend or colleague to review your work. If you do make a mistake, correct it as soon as you notice.

Be negative.
Take the high road and focus on providing solution-oriented content to build your brand.

Avoid trying new things.
It’s important to let your blog evolve over time, and occasionally taking risks will allow this to happen. This can be as simple as adding infographics, personal stories or guest bloggers.

Imitate. 
While you might be inspired and influenced by others, it’s important to find your own style. 

Forget about your brand.
Make sure to keep your tone, voice and personality consistent throughout your posts, and do the same with your website and social media pages as well. 


Bailey Wimmer is an Assistant Account Executive at Lovell Communications. Connect with Bailey at Bailey@lovell.com

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