Every year (like a big ole geek) I look forward to the latest updates of the AP Stylebook, the "essential style guide for journalists."
Mastering journalistic style is an important skill for the communicators who write news releases and other materials for media. Face it - interesting a reporter or editor in covering your organization or client is a special challenge of its own. The least we can do is write in proper journalistic style. Just as a potential employer has little tolerance for typos in your resume, members of the Fourth Estate aren't real keen on editing our work for us, either.
So now, with the importance of the AP Stylebook affirmed, what do this year's updates include? More than 90 new or updated entries and broader guidelines on social media. The expanded social media section includes new terms and definitions like circles, flash mob and Google Hangout. It also provides information on how to secure, authenticate, attribute and reference user-generated content for text, photo captions and video scripts.
Other changes of note:
So happy 60th birthday, AP Stylebook! And thanks for helping us all become better - or at least more consistent - writers.
AP Style is the standard for professional newswriting, and professional communicators are expected to know it and use it properly. So buy a new copy, update you...
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