Traditionally, LinkedIn has served as a platform to connect professionals with others in their networks. Now with more than 400 million members, the site has grown into a space for its members to establish a voice and showcase their expertise.
LinkedIn now provides users with effective ways to start conversations and directly engage with their target audiences. This provides opportunities for professionals to establish themselves as thought leaders in their industries and elevate their professional reputations, as well as those of their organizations.
Read on for four ways to use LinkedIn as a thought leadership tool.
Have you had success building your professional brand on LinkedIn? Tell us about it in the comments section below.
Sam Prichard is a Senior Account Executive at Lovell Communications. Connect with Sam at Sam@lovell.com or @sammyprichard.
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