Writing is arguably the most important skill needed to be successful in public relations and marketing. The industry has evolved to focus heavily on content creation, meaning PR professionals are required to develop more than just press releases. Today’s PR programs include a variety of written content, including social media posts, website copy, whitepapers and bylined articles.
Lovell Communications is partnering with the Belmont University Department of Public Relations to host a Twitter chat to discuss the importance of writing in PR. The Twitter chat is open to students and other professionals interested in learning more about the necessary writing skills for a career in PR.
Date: April 5, 2017
Time: 1 – 2 p.m.
Topic: The importance of good writing skills in PR
A company that wants to get ahead of the competition by positioning itself as an industry leader needs to establish a comprehensive thought leadership strategy,...