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Lovell Communications Executive Presents in National Media Training Seminars

NASHVILLE, Tenn. (March 12, 2009) - Rosemary Plorin, partner and senior vice president of Lovell Communications Inc., recently spoke at conferences across the country providing expertise on how health care executives should handle the media spotlight. A seasoned public relations specialist and crisis communication expert, Plorin specializes in healthcare crisis and strategic issue management, and has worked with dozens of hospitals, nursing homes, post acute and long-term acute care facilities nationwide. Last month, Plorin was a featured speaker at the American Health Lawyers Association's annual Hospitals and Health Systems Law Institute conference in Phoenix. During the session, Plorin co-presented with general counsel from a Florida health system, discussing the important - and occasionally challenging -- relationship between legal and communication counsel. The pair presented best practices and tricks of the trade for managing the media spotlight during a crisis situation. Plorin also recently presented to hospital trustees from across the country, speaking at QHR Regional Board of Trustee conferences in New Orleans and Denver. Plorin advised trustees on the role they play as communicators to their hospitals and stakeholders, particularly during challenging economic times. An accomplished speaker and speechwriter, Plorin has previously served as a faculty member and presenter for national webinars presented by the American Health Lawyers Association and the Federation of American Hospitals, and has facilitated or participated in panel discussions for numerous business groups and trade organizations. She has also presented to graduate communications and business management classes at Belmont University and the Vanderbilt University Owen Graduate School of Management. Founded in 1988, Lovell Communications Inc. is a full-service marketing and public relations firm with more than 50 clients in 40 states. Specialty areas include healthcare, transportation, hospitality and food service, banking, insurance, high-technology and information systems, telecommunications, real estate and commercial development, professional services and retail products.

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