NASHVILLE, Tenn. (July 12, 2017) – National healthcare marketing and public relations firm Lovell Communications continues to grow its team with the addition of Jessica Hopson as account supervisor and Laura Elkins as senior account executive. The firm also promoted Kristy Lucero to senior account executive and Sam Prichard to account supervisor.
Hopson joins Lovell from Inbound Marketing Agents, where she served as director of marketing and specialized in creating digital marketing and customer acquisition campaigns for business-to-business and consumer-focused clients, including those in the post-acute and behavioral health space. Previously, she developed branding and marketing strategies for Comdata and secured nearly $1 million in grant funding for Junior Achievement of Middle Tennessee. Hopson earned a Bachelor of Arts in communication and public relations from Mississippi State University.
Elkins most recently served as the director of tourism and business development at Cheekwood Botanical Garden and Museum of Art where she was responsible for expanding national visibility through a combination of traditional and digital marketing campaigns. Prior to Cheekwood, she was director of communications at the Tennessee Department of Economic and Community Development for eight years, during which she transformed the communications department to improve engagement with stakeholders and the public. Elkins graduated summa cum laude from the University of Tennessee in Knoxville with a bachelor’s degree in human ecology. She also earned a Doctor of Jurisprudence degree from the University of Tennessee College of Law.
Lucero specializes in media relations, content creation, digital marketing and measurement for the firm’s healthcare provider and supplier clients. The University of Southern California graduate is also a frequent contributor to national food websites.
Prichard has worked with a variety of healthcare clients throughout her career, specializing in national media relations and thought leadership. The Los Angeles native graduated from the University of California, Santa Barbara.
“Our recent additions and promotions demonstrate our commitment to attracting and retaining the brightest minds in healthcare marketing and communications,” said Rosemary Plorin, president and CEO of Lovell Communications. “We take pride in creating extraordinary growth opportunities for our team members while delivering the high caliber, strategy-driven results our clients have come to expect.”
About Lovell Communications
For almost 30 years, Lovell Communications has provided award-winning marketing communications, public relations and crisis communications solutions for a nationwide client base of healthcare providers and the companies who serve them. Engagements run from two months to 20 years and clients include hospitals and health systems, academic medical centers, publicly held corporations, start-ups, physician practices and pre-IPO companies. Learn more about the firm at Lovell.com or on Twitter, Facebook or the company blog.
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