Paula Lovell is president and chief executive officer of Lovell Communications, a Nashville-based marketing and public relations firm that marks its 25th anniversary this month. Since its inception, the company has worked with more than 350 clients representing every U.S. state. Lovell, who launched the business with a family loan in 1988, recently sat down with City Paper Assistant Business Editor William Williams to chat.
What, if anything, do CEOs consistently fail to understand about PR and communications that could make them more successful than otherwise?
Most business leaders aren’t aware of the full scope of the PR/communications function and the breadth of skills their team should have. It’s not just about media relations. PR is a strategic business function that should coordinate with marketing and sales, and it can have significant impact on the bottom line. CEOs should bring their PR practitioners and consultants completely “into the fold,” so they can effectively serve in a management position and further the CEO’s vision and goals — not just put out fires.
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A company that wants to get ahead of the competition by positioning itself as an industry leader needs to establish a comprehensive thought leadership strategy,...