Our News

01.20.2013

Internal communication greatly influences a company’s corporate culture: Paula Lovell sees company turn 25

Paula Lovell is president and chief executive officer of Lovell Communications, a Nashville-based marketing and public relations firm that marks its 25th anniversary this month. Since its inception, the company has worked with more than 350 clients representing every U.S. state. Lovell, who launched the business with a family loan in 1988, recently sat down with City Paper Assistant Business Editor William Williams to chat.

What, if anything, do CEOs consistently fail to understand about PR and communications that could make them more successful than otherwise?

Most business leaders aren’t aware of the full scope of the PR/communications function and the breadth of skills their team should have. It’s not just about media relations. PR is a strategic business function that should coordinate with marketing and sales, and it can have significant impact on the bottom line. CEOs should bring their PR practitioners and consultants completely “into the fold,” so they can effectively serve in a management position and further the CEO’s vision and goals — not just put out fires.

Read the full article here.

Latest Blog Post

ADA Accessibility: What Does It Mean for Your Hospital’s Website?

Is your hospital’s website ADA compliant? If not, you could be alienating users and opening yourself up to potential lawsuits. Reduce your hospital’s vulner...

Read More

News Update

We're Growing! We're looking for experienced media relations strategists to help grow our Thought Leadership Practice

We’re growing our Thought Leadership Practice and seeking experienced media relations strategists who want to make a difference in the health care industry an...

Read More