Our News

01.20.2013

Internal communication greatly influences a company’s corporate culture: Paula Lovell sees company turn 25

Paula Lovell is president and chief executive officer of Lovell Communications, a Nashville-based marketing and public relations firm that marks its 25th anniversary this month. Since its inception, the company has worked with more than 350 clients representing every U.S. state. Lovell, who launched the business with a family loan in 1988, recently sat down with City Paper Assistant Business Editor William Williams to chat.

What, if anything, do CEOs consistently fail to understand about PR and communications that could make them more successful than otherwise?

Most business leaders aren’t aware of the full scope of the PR/communications function and the breadth of skills their team should have. It’s not just about media relations. PR is a strategic business function that should coordinate with marketing and sales, and it can have significant impact on the bottom line. CEOs should bring their PR practitioners and consultants completely “into the fold,” so they can effectively serve in a management position and further the CEO’s vision and goals — not just put out fires.

Read the full article here.

Latest Blog Post

Blog with Strategy in Mind

Research finds companies that blog receive 97 percent more links to their websites and generate 55 percent more site visits compared to companies that do not. I...

Read More

News Update

March 2017 Newsletter

If You Build It, Will They Come? March insights from the Lovell team...

Read More

Case Studies

Media Relations Persuades Community

The financial security of a community hospital in rural Texas was threatened when a group of local physicians announced plans to build a boutique hospital. The...

Read More