Our Case Studies

Filter Case Studies

Clear Filters
« Return to list

Video Testimonials Reap Strong ROI

Challenge
Hospital administrators make the decisions about whether or not, and to whom, they should outsource hospital-based services. The competition is stiff, and TeamHealth wanted administrators to know that, compared to their competition, TeamHealth has higher customer service satisfaction scores (based on third-party research.)

Strategy and Tactics:
Lovell research showed that peer-to-peer recommendations are one of the strongest influencers in the decision-making process for hospital CEOs. In other words, testimonials are effective. Instead of expecting CEOs to reach out to a list of TeamHealth references, we worked with TeamHealth to create short, put powerful video testimonials that could be sent directly to the CEOs.

Results
The resulting videos were selectively emailed to prospects as third-party endorsements of TeamHealth. Almost immediately, the videos generated requests from hospital CEOs.

 

Latest Blog Post

Recruit Health Care Staff with Email Marketing

Looking for a simple, cost-effective way to recruit healthcare staff? Why not use the same email marketing strategies you’re already using to promote your pro...

Read More

News Update

Nashville Post's 'On the Move': 13 September 2018: Lovell Communications hires health care media veteran, promotes two

Nashville-based health care strategic communications firm Lovell Communications has added Philip Betbeze, former senior editor with HealthLeaders Media, as seni...

Read More