TeamHealth is interested in telling its story of meaningful results and successful relationship with its many hospital clients. We wanted to have people from the hospital C-suites provide compelling testimony about the positive disruptive changes made in the hospitals by their partner TeamHealth.
Strategies and Tactics
Nothing speaks louder, faster and more concise than a well-produced video. We developed the storyline, interviewed the hospital administrators, and directed the shoot and the editing of a video that can be used on TeamHealth’s website, in emails and by the business development team.
The video addresses some of the top concerns of a hospital administrator when considering engaging a contract management company to help them improve their financial and operational performance.
“Lovell Communications is a great partner and is always responsive. Their video production work is effective, thoughtful and creative.”
- Tracy Young, Vice President of Communications
When communicating a health care issue or crisis, stakeholder mapping is a critical planning step...