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Getting Heads to Nod: Infographics Influence “Buying In”

Complex industry and state issues drove the Baton Rouge General to set a new direction for their future. Hospital leaders needed a compelling way to engage internal and external audiences in support of future plans... Read More »


Branding, Marketing and PR Improve Top-of-Mind Awareness

TeamHealth engaged Lovell for guidance on consolidating geographically disparate businesses under a single corporate brand and gaining more top-of-mind awareness with its target audiences... Read More »


Thought leadership helps diagnostic lab launch new product

Lovell partnered with Diatherix to help name, plan and promote ABX Crossroads, a scientific symposium to foster a national dialogue on the prevalence and detection of MDROs... Read More »


Video Production Tells The Story For Business Development

TeamHealth is interested in telling its story of meaningful results and successful relationship with its many hospital clients. We wanted to have people from the hospital C-suites provide compelling testimony about the positive disruptive changes made in the hospitals by their partner TeamHealth... Read More »


Creative ICD-10 Campaign Engages Employees

Like most healthcare providers, Ardent Health Services and its 13 hospitals are preparing for the nationwide transition to ICD-10, a new system of codes used to describe medical services provided by doctors and hospitals... Read More »


Social Media Drives Community Support for Hospital CON

Trinity Medical Center needed a positive and decisive vote from a state review board to move forward with plans to relocate their operations. Two competing hospitals were doing everything possible to defeat Trinity. An innovative and aggressive campaign was necessary to drive public opinion and position Trinity for a positive outcome... Read More »


A Smooth and Thoughtful Name Change

After plans for the sale and name change of a 100-year-old Catholic hospital were announced, Lovell set out to facilitate a smooth transition with both internal and external publics, communicating the strengths of the new owner and introducing a new logo – all in less than six weeks... Read More »


Cost-Effective Branding Materials Have National Impact

LifeCare Hospitals, a nationwide network of long term acute care facilities, needed to raise brand awareness among key stakeholders. After focus groups and management interviews, Lovell worked with the company to create a cohesive identity system that was leveraged throughout the company´s corporate and hospital marketing materials... Read More »


Targeted Media Relations and Speaking Engagements Raise Revenue Cycle Manager’s Profile

Lovell was engaged to raise the profile of Innovative Managed Care Solutions (IMACS), a provider of web-based contract management technology for hospitals and healthcare systems... Read More »


Hospital Advertising Campaign Increases ER Visits by 25%

The Medical Center (TMC) in Bowling Green, Kentucky, opened a new $30 million emergency room in the fall of 2003. TMC wanted to increase emergency room volumes while positioning itself as the “hospital of choice” for emergency care and related services in Bowling Green and the surrounding areas... Read More »


Media Relations Persuades Community

The financial security of a community hospital in rural Texas was threatened when a group of local physicians announced plans to build a boutique hospital. The new facility was expected to target high-profit, low-risk procedures while leaving behind low-reimbursement services such as emergency, intensive care and obstetrics, as well as 100 percent of the charity care burden... Read More »


Creative Fundraising Campaign Increases Web Traffic by More Than 435 Percent

Nashville’s Alive Hospice wanted to creatively celebrate its 30th anniversary, as well as nurture relationships with friends and donors... Read More »


Persuasive Healthcare Content Promotes Hospitals and Physicians

Hospitals want to maximize their marketing dollars. Though advertising can help advance a provider’s brand, “earned media” (media coverage or articles) is a cost-effective way to enhance top-of-mind awareness with patients and potential patients... Read More »


Online Town Hall Connects with Prospective Customers and Partners

Emdeon, a leading provider of revenue and payment cycle management solutions, embarked on an aggressive plan to increase awareness around Emdeon eRx Network, position the company as a thought leader, and help drive greater electronic prescribing revenues... Read More »


Rebranding Alive Hospice Attracts Attention and Earns Awards

Alive Hospice is one of the oldest hospice programs in America. Because it has been a growing and evolving agency, over the years its marketing materials and visual identity became inconsistent and diluted. Lovell was asked to rebrand all the agency’s materials and create a consistent visual identity and “voice.”... Read More »


Communications Plan Facilitates Physician Practice Acquisition

When Community Health Systems (CHS) signed a letter of intent to acquire the largest and most prestigious physician practice in Spokane, Washington, the deal required a successful vote of the Clinic’s 75 physician shareholders. Coordinating with management, operations professionals, legal counsel and legislative consultants, Lovell formulated a strategic communications plan... Read More »


Webinar Showcases Thought Leadership and Promotes Brand

Lovell worked with InstaMed to position the company as the payment industry’s healthcare compliance expert, demonstrating extensive knowledge of the new regulatory requirements and enforcement trends while simultaneously showcasing InstaMed’s ability to connect their customers with other industry-leading resources... Read More »


Campaign Stimulates Enrollment in Private School

Educational Services of America (ESA), the nation’s leading provider of special and alternative education, wanted to reach out to foster parents in Duval County, Fla., to help them understand and access services for their children. ESA and a local social services agency partnered to host a Sunday afternoon barbecue at which foster families could learn about education, scholarship and training resources... Read More »


Program for Special Needs Students Gets New Brand Image

College Living Experience (CLE), a program that provides intensive academic, independent living and social skills instruction to college students with autism spectrum disorder (ASD), attention deficit hyperactivity disorder (ADHD), Asperger’s syndrome, non-verbal learning disorders and other learning disabilities opened three new locations in May 2007 and engaged the services of Lovell Communications to create consistent, branded elements that unified all six programs... Read More »


Website Pops to Top with Search Engine Optimization

The Lovell Digital team was tasked to boost the search engine optimization for Lovell.com. After extensive keyword research we determined the specific SEO strategies to place the Lovell.com website in the top three results for all targeted Nashville keyword sets and on the first page of major search engine results for more difficult national keyword sets... Read More »


SEO Improves Website Performance for a Major Medical Center

Based on survey data collected by Lovell, we determined that a majority of potential hospital visitors within a certain geographic area were more likely to gather information about specific hospitals through the Internet rather than any other source. Our major medical center clinic needed a strategic search engine optimization campaign to ensure its website displayed at the top of the search engine results for a list of targeted keywords... Read More »


Media Relations Strategy Delivers Results

A team of veteran healthcare industry consultants formed a new advisory firm, Newpoint Healthcare Advisors. The new firm needed to create awareness in the marketplace and establish its professionals as “thought leaders” in the industry in order to help secure clients... Read More »


Video Testimonials Reap Strong ROI

Lovell research showed that peer-to-peer recommendations are one of the strongest influencers in the decision-making process for hospital CEOs. In other words, testimonials are effective. Instead of expecting CEOs to reach out to a list of TeamHealth references, we worked with TeamHealth to create short, put powerful video testimonials that could be sent directly to the CEOs... Read More »


Affinity Program Serves Tens of Thousands of Members

Lovell Communications Inc. was asked to develop a program to generate additional members between the ages of 35 and 60 for Community Health Systems' seniors' membership program... Read More »


TeamHealth Physician Recruitment

TeamHealth wanted to recruit young physicians just out of residency in emergency medicine and hospital medicine. Our research shows these individuals are busy, pre-occupied, not inclined to respond to emails and not impressed by a lot of corporate-talk. They want to hear from physicians in their own peer group. Additionally, we know that with the proliferation of social media and online communications, people don’t necessarily expect “broadcast quality” video (Think: YouTube)... Read More »


County-Owned Hospital Secures Community Support to Sell to For-Profit System

A mid-western not-for-profit hospital was facing issues common to many standalone hospitals around the country: declining reimbursements, an unfavorable payor mix, increasing costs and lack of capital... Read More »


Helping Take Companies Public

Community Health Systems, Inc., a leading provider of non-urban acute care healthcare services, which owned or operated 47 hospitals across 20 states, wanted to take the company public after having been privately held for more than a decade... Read More »


National Media Spotlight on Wounded Veteran Cory Remsburg

A roadside bomb blinded and partially paralyzed Sergeant Remsburg. Lovell helped him use his media blitz to benefit all wounded vets... Read More »