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Rebranding Alive Hospice Attracts Attention and Earns Awards

Challenge
Alive Hospice is one of the oldest hospice programs in America. Because it has been a growing and evolving agency, over the years its marketing materials and visual identity became inconsistent and diluted. Lovell was asked to rebrand all the agency’s materials and create a consistent visual identity and “voice.”

Strategy and Tactics
Lovell updated Alive Hospice’s logo, renamed Alive Hospice’s service lines to include/emphasize the Alive name, developed a comprehensive brochure in English and Spanish, overhauled AliveHospice.org, created new health fair/trade show booth displays, redesigned the “shell” for the quarterly Alive Hospice newsletter, and implemented an electronic newsletter.

Results
Lovell successfully unified and strengthened Alive Hospice’s brand identity through a consistent voice, a cohesive color palette and design, and fresh copy about the agency’s new service lines.

Client Response
“Lovell Communications’ diligent and thorough work to create, write and manage all components of our branding efforts has given Alive Hospice a consistent look and message to our patients, families, staff and stakeholders. Moreover, because of the brochure and website, all audiences have a better understanding of the scope of services Alive Hospice provides in Middle Tennessee, which was one of our major goals.”

- Pam Brown, Executive Vice President for Community Development, Alive Hospice

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