Our Case Studies

Filter Case Studies

Clear Filters
« Return to list

Media Relations Successfully Positions National Restaurant Chain

Off the Grill

Challenge
Off The Grill, a fast-casual restaurant, had received negative publicity because of filing for Chapter 11 bankruptcy. The company had since reorganized and wanted to re-establish the brand locally and position itself as an innovative delivery, dine-in and take out concept experiencing unprecedented growth.

Strategy and tactics
Lovell developed message points and secured feature stories in several key national trade and local consumer publications. Additionally, new store openings were supported by media relations, and Lovell developed strategic messages and prepared the CEO and other senior executives for media interviews.

Results
Off The Grill was properly positioned as a re-organized, re-energized company poised for growth. Placement included a feature story on the company’s founder and the obstacles he overcame to continue to grow his operation and the Off The Grill brand.

Client Response
"Lovell’s media training prepared me for the multiple interviews I had, and the strategic placements they secured were a home run for Off The Grill as the company sought to position itself in a competitive marketplace."

- Alan Thompson, Founder and Chief Operating Officer, Off The Grill

Latest Blog Post

Dark Social 101

If you or your organization create content for social media and analyze your results, you’ve probably come across the term dark social...

Read More

News Update

Lovell Communications Hosts Twitter Chat with Belmont University Students to Discuss Importance of Writing in PR

Lovell Communications is partnering with the Belmont University Department of Public Relations to host a Twitter chat to discuss the importance of writing in PR...

Read More

Case Studies

Media Relations Elevates Organization's Presence in Music City

Women Rock for Charity is a public benefit corporation created by one woman to fulfill a dream of bringing music education to more women like herself. The first...

Read More