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Media Relations Strategy Positions Revenue Cycle Company as Market Leader

AccuReg, a cloud-based health care software company that helps hospital clients improve revenue capture, engaged our firm to position the company as a leader in revenue cycle management and an innovative solution to front-end revenue cycle problems encountered by hospitals and health systems... Read More »


Engaging Community Stakeholders to Build Advocates

Gerald Champion Regional Medical Center's leadership turned to Lovell Communications to develop a campaign to enhance the hospital’s brand and position it as the community’s provider of choice... Read More »


Internal Communications Cadence Prepares Organization for Change

How do companies minimize business disruption and unwanted attrition during consolidation? Learn how Lovell Communications helped one health care company execute an internal communications program that built trust and prepared its workforce for change... Read More »


Strong Stories Help Worksite Clinic Provider Achieve Dominant Share of Voice

Read this case study to discover how Lovell Communications helped client Activate Healthcare secure more than 120 million impressions through earned media in the first two years of engagement... Read More »


Getting Heads to Nod: Infographics Influence “Buying In”

Complex industry and state issues drove the Baton Rouge General to set a new direction for their future. Hospital leaders needed a compelling way to engage internal and external audiences in support of future plans... Read More »


Branding, Marketing and PR Improve Top-of-Mind Awareness

TeamHealth engaged Lovell for guidance on consolidating geographically disparate businesses under a single corporate brand and gaining more top-of-mind awareness with its target audiences... Read More »


Thought leadership helps diagnostic lab launch new product

Lovell partnered with Diatherix to help name, plan and promote ABX Crossroads, a scientific symposium to foster a national dialogue on the prevalence and detection of MDROs... Read More »


Video Production Tells The Story For Business Development

TeamHealth is interested in telling its story of meaningful results and successful relationship with its many hospital clients. We wanted to have people from the hospital C-suites provide compelling testimony about the positive disruptive changes made in the hospitals by their partner TeamHealth... Read More »


Creative ICD-10 Campaign Engages Employees

Like most healthcare providers, Ardent Health Services and its 13 hospitals were preparing for the nationwide transition to ICD-10, a new system of codes used to describe medical services provided by doctors and hospitals... Read More »


Social Media Drives Community Support for Hospital CON

Trinity Medical Center needed a positive and decisive vote from a state review board to move forward with plans to relocate their operations. Two competing hospitals were doing everything possible to defeat Trinity. An innovative and aggressive campaign was necessary to drive public opinion and position Trinity for a positive outcome... Read More »


A Smooth and Thoughtful Name Change

After plans for the sale and name change of a 100-year-old Catholic hospital were announced, Lovell set out to facilitate a smooth transition with both internal and external publics, communicating the strengths of the new owner and introducing a new logo – all in less than six weeks... Read More »


Cost-Effective Branding Materials Have National Impact

LifeCare Hospitals, a nationwide network of long term acute care facilities, needed to raise brand awareness among key stakeholders. After focus groups and management interviews, Lovell worked with the company to create a cohesive identity system that was leveraged throughout the company´s corporate and hospital marketing materials... Read More »


Hospital Advertising Campaign Increases ER Visits by 25%

The Medical Center (TMC) in Bowling Green, Kentucky, opened a new $30 million emergency room in the fall of 2003. TMC wanted to increase emergency room volumes while positioning itself as the “hospital of choice” for emergency care and related services in Bowling Green and the surrounding areas... Read More »


Media Relations Persuades Community

The financial security of a community hospital in rural Texas was threatened when a group of local physicians announced plans to build a boutique hospital. The new facility was expected to target high-profit, low-risk procedures while leaving behind low-reimbursement services such as emergency, intensive care and obstetrics, as well as 100 percent of the charity care burden... Read More »


Creative Fundraising Campaign Increases Web Traffic by More Than 435 Percent

Nashville’s Alive Hospice wanted to creatively celebrate its 30th anniversary, as well as nurture relationships with friends and donors... Read More »


Rebranding Alive Hospice Attracts Attention and Earns Awards

Alive Hospice is one of the oldest hospice programs in America. Because it has been a growing and evolving agency, over the years its marketing materials and visual identity became inconsistent and diluted. Lovell was asked to rebrand all the agency’s materials and create a consistent visual identity and “voice.”... Read More »


Communications Plan Facilitates Physician Practice Acquisition

When Community Health Systems (CHS) signed a letter of intent to acquire the largest and most prestigious physician practice in Spokane, Washington, the deal required a successful vote of the Clinic’s 75 physician shareholders. Coordinating with management, operations professionals, legal counsel and legislative consultants, Lovell formulated a strategic communications plan... Read More »


Webinar Showcases Thought Leadership and Promotes Brand

Lovell worked with InstaMed to position the company as the payment industry’s healthcare compliance expert, demonstrating extensive knowledge of the new regulatory requirements and enforcement trends while simultaneously showcasing InstaMed’s ability to connect their customers with other industry-leading resources... Read More »


Media Relations Strategy Delivers Results

A team of veteran healthcare industry consultants formed a new advisory firm, Newpoint Healthcare Advisors. The new firm needed to create awareness in the marketplace and establish its professionals as “thought leaders” in the industry in order to help secure clients... Read More »


Video Testimonials Reap Strong ROI

Lovell research showed that peer-to-peer recommendations are one of the strongest influencers in the decision-making process for hospital CEOs. In other words, testimonials are effective. Instead of expecting CEOs to reach out to a list of TeamHealth references, we worked with TeamHealth to create short, put powerful video testimonials that could be sent directly to the CEOs... Read More »


Affinity Program Serves Tens of Thousands of Members

Lovell Communications Inc. was asked to develop a program to generate additional members between the ages of 35 and 60 for Community Health Systems' seniors' membership program... Read More »


County-Owned Hospital Secures Community Support to Sell to For-Profit System

A mid-western not-for-profit hospital was facing issues common to many standalone hospitals around the country: declining reimbursements, an unfavorable payor mix, increasing costs and lack of capital... Read More »


Helping Take Companies Public

Community Health Systems, Inc., a leading provider of non-urban acute care healthcare services, which owned or operated 47 hospitals across 20 states, wanted to take the company public after having been privately held for more than a decade... Read More »