event management produces coverage reaching eight million people
Soccer World, a local retailer, selected Lovell Communications to spearhead its efforts in promoting and organizing the Soccer World Super Clasico- in less than six weeks. Nashville's first international soccer match featured the UAG Tecos, an elite Mexican team, and the LA Galaxy.
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LCI orchestrated a news conference with Nashville's Mayor and representatives from both teams to announce the event. In addition to media relations efforts, LCI implemented a multi-faceted campaign including radio, TV, print and outdoor advertising. LCI developed targeted communication tools to audiences such as the Hispanic community, Ticketmaster clients, Titans and Predators season ticket holders, Chamber of Commerce members and numerous regional soccer leagues. Although LCI primarily focused on event promotion, LCI also participated in every aspect of planning the event - from coordinating teams and volunteers to organizing the game day itinerary and entertainment.
From March 9 through April 21, LCI secured a total of 121 print and broadcast media placements for Soccer World Super Clasico, reaching a total audience of approximately eight million people. More than 50 stories were placed on various news and information Web sites.
"From the bottom of my heart, I want to thank each of you for your tremendous professionalism, your energy and your commitment to making this event a success. I cannot remember ever working on a project with more competent people than you. You took an idea, a dream and you made it a reality - and you did it in 6 weeks! Unbelievable!"
Chip Hellman
Co-Owner
Soccer World
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