| |
| |
Direct Mail Generates $500,000 in business
The Ponder Company is a group of consultants who provide merger and acquisition counsel for hospitals and health care organizations. Management was convinced that they were more experienced than the firms with the "bigger" names and felt that if they could reach their target customer with that information, they would get hired more frequently.
Lovell Communications decided that communicating the volume of work performed by Ponder & Co. to top tier hospital executives and boards of directors would convince them of Ponder's superior expertise. We designed an inexpensive tri-fold brochure direct mail piece that graphically presented a financial picture of Ponder's experience and successes.
Ponder received numerous responses and, more importantly, a significant number of contracts. According to this client, after he wrote the following comments, his business doubled again.
"Our estimate of the total cost of the brochures, including mailing, production and your design work is about $25,000. To date we have been hired for over $500,000 in M&A engagements as a direct result of this brochure."
Joshua A. Nemzoff
Director of Mergers & Acquisition
Ponder & Co.
|
2021 Richard Jones Road Suite 310, Nashville TN 37215
615-297-7766 | lovcom@lovell.com
|
|
|
| |
"Inquiries by new patients have increased by almost 700 percent, and patient consultations have more than tripled. Our number of surgical procedures has increased more than 200 percent."
Stephen M. Pratt, M.D
Medical Director
Southern Plastic Surgery
|
|
|
