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Media Relations Successfully Positions National Restaurant Chain
Off The Grill, a fast-casual restaurant, had received negative publicity because of filing for Chapter 11 bankruptcy. The company had sinced reorganized and wanted to re-establish the brand locally and position itself as an innovative delivery, dine-in and take out concept experiencing unprecedented growth.
LCI secured feature stories in several key national trade and local consumer publications. Additionally, new store openings were supported by media relations, and LCI developed strategic messages and prepared the CEO and other senior executives for media interviews.
Off The Grill was properly positioned as a re-organized, re-energized company poised for growth. Placement included a feature story on the company’s founder and the obstacles he overcame to continue to grow his operation and the Off The Grill brand.
"Lovell’s media training prepared me for the multiple interviews I had, and the strategic placements they secured were a home run for Off The Grill as the company sought to position itself in a competitive marketplace."
Alan Thompson
Off The Grill Founder and Chief Operating Officer
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2021 Richard Jones Road Suite 310, Nashville TN 37215
615-297-7766 | lovcom@lovell.com
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"Paula Lovell has a tremendous talent for creative and effective communication. She is a pleasure to work with and was able to navigate through a very confusing organizational structure to make things happen. We highly recommend Lovell Communications Inc. for any communication project, and especially the complex merger and acquisition process."
Warren E. Ross, M.D.
Chief Executive Officer &
Susan K. Knowles
Chief of Staff
University of Florida Health System
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