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Campaign increases Visits by 25 Percent
The Medical Center (TMC) in Bowling Green, Ky., opened a new $30 million emergency room in the fall of 2003 and needed to increase emergency room volume while positioning itself as the "hospital of choice" for emergency care and related services in Bowling Green and the surrounding areas.
LCI recommended an integrated marketing campaign, consisting of advertising, public relations and community outreach components. We launched a multi-layered ad campaign, incorporating television, print, radio, outdoor and direct-mail components and focused on third party endorsements through "real" people who had had a personal emergency room experience at TMC. We also developed a theme and tagline of "We Save Lives." LCI employed public relations tactics such as an open house and recommended having a couple of "launch parties" to share the advertising and public relations campaign with hospital employees.
The Medical Center was completely pleased with the campaign and the return on their investment. The ads received positive feedback from people throughout the community and more than 2,500 showed up for the open house. Within just a few weeks of the launch of the campaign, admissions to TMC's ER increased by 25 percent.
Message to another LCI client:
"I wanted you to know how pleased we are with Lovell Communications. Your recommendation has paid off. We recently ran the ER campaign developed by Lovell and ER visits at The Medical Center have gone up 25 percent. Lovell has been a great asset. Thank you for recommending Lovell Communications."
Doris Thomas, Vice President
Commonwealth Health Corporation
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2021 Richard Jones Road Suite 310, Nashville TN 37215
615-297-7766 | lovcom@lovell.com
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"Our estimate of the total cost of the brochures, including mailing, production and your design work is about $25,000. To date, we have been hired for over $500,000 in M&A engagements as a direct result of this brochure.
Joshua A. Nemzoff
Director of Mergers & Acquisition
Ponder & Co.
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