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media relations outperforms advertising
About two years after opening a new practice in Nashville, Tenn., Dr. Michael Gold wanted to increase his patient base. He hired Lovell Communications based on our reputation as experts in health care marketing and public relations.
We convinced Dr. Gold, of Gold Skin Care Center, to invest in public relations as opposed to advertising in order to maximize his limited budget at the time. We developed press kits, media pitches, feature and trend stories and general medical news for the local, regional and national media.
With a $5,695 investment with Lovell Communications, we generated more than $18,000 in positive media coverage about the services provided by Dr. Gold and Gold Skin Care Center. This is better than a 300 percent return on investment! Print stories appeared in local and national media outlets; there were numerous local television feature stories and interviews with Dr. Gold and, most importantly, his telephone rang and his patient appointments were greatly increased.
"The scar story which ran on national TV has generated approximately 1,000 phone calls between NBC and our office, and calls are continually coming in at this time. The upcoming events with the Skin Cancer Screening, as well as our expansion and other projects, have everybody in this office excited."
Michael H. Gold, M.D.
Gold Skin Care
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2021 Richard Jones Road Suite 310, Nashville TN 37215
615-297-7766 | lovcom@lovell.com
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"Lending a fresh eye to the challenge of communicating with more than 8,000 individuals at multi-levels of our organization, the firm developed effective internal systems and helped us reconfigure our communications department into a more cohesive and coordinated operation. …Lovell Communications has the expertise to assess and analyze the state-of-health of a company’s communications efforts and offer focused solutions to the communication challenges that face large organizations. They have also assisted us with crisis communications, external announcements, product-line marketing/PR plans and special events.
Roscoe R. Robinson, M.D.
Vanderbilt University Medical Center
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