Posts Tagged: Survey
Surveys: An Effective Way to Gauge What An Audience Thinks
by Robin Embry on May 18, 2010 | no comments
in Corporate Communications, Measurement, Survey
Before launching into a marketing or PR campaign it’s a good idea to “get your arms around” audience opinions and perceptions, and surveys can help you do this.
For instance, you may want to determine if customers like your product and are they pleased with your delivery method and customer service. Or, maybe it’s time for an internal employee campaign to help boost productivity. In this case, before you move forward with the campaign you might want to know if your employees have the appropriate tools to effectively do their job.
The goal of any survey is to capture valuable information, so putting careful thought into the survey questions is imperative. If a client asks us to develop a survey, we spend the majority of our time conducting research through focus groups and phone and onsite interviews to ensure we develop valuable questions that will produce meaningful results.
Online surveys are fast becoming the method of choice. They are easy to set up and easy to send…as long as you have an accurate email distribution list. We recently conducted an employee communications survey (which I must brag had a 95% response rate…compared to the average internal survey rates that range from 30-40%) and I spent several days researching numerous companies. Here’s what I found.
If you need a fairly basic survey and you don’t need to cross tab your results, then I suggest www.surveymonkey.com. For the employee communications survey we just implemented, we needed a more sophisticated reporting system that could cross tabulate the roughly 50 questions and decided to use www.keysurvey.com. Based on the employee feedback, we will be able to provide the client with recommendations that will influence communication efforts in the long-term future.
Surveys are an effective way to determine what your customers are thinking, but choosing good questions and a reliable survey tool will help ensure it is successful.
Economic Survey Results
by Paula Lovell on December 11, 2009 | 1 comment
in Economy, Survey
Last week Lovell Communications Inc. conducted an email blast survey on opinions about the economy. Approximately 88 percent of 194 respondents (mostly business people and professionals) indicated they think the economy will either remain the same or improve over the next six months.
Last May 2009, when we conducted a survey with the same question, 89 percent of the 174 respondents indicated they felt the economy would remain essentially the same or improve between mid-May 2009 and mid-November 2009. Not a significant difference there.
Likewise, in the recent survey about 12 percent think the economy will get worse in the next six months compared to 11 percent asked the same question back in May. Also, not significant.
However, last May, 55 percent thought the economy was going to improve over the following six months compared to 48 percent in this month’s survey.
Last May, 34 percent thought the economy would stay the same for the subsequent six months compared to 40 percent of this month’s respondents who think the economy will remain the same for the next six months.
Asking Twitters and Facebook Users
In a separate survey sent out through Twitter and Facebook to a broader audience (not necessarily business people and professionals), only 74 percent of the 168 respondents think the economy will remain the same or improve over the next six months. Notably, 25 percent felt the economy would get worse. (compared to only 11 percent in the business and professionals survey.)
29 percent of the Tweeters and Facebook respondents feel the economy will remain about the same over the next six months. That compares to 48 percent of the business person and professionals survey.
I am wondering if this indicates that the business community is slightly more optimistic than the “average guy on the street.” Makes sense. What do you think?
Lovell Communications Survey: Will the Economy Improve, Get Worse or Remain the Same During the Next Six Months?
by Paula Lovell on May 11, 2009 | 5 comments
in Economy, Lovell, Survey
*Update 5/13: Nashville Business Journal covered the survey results here: Area Business Leaders Bullish on Economy.*
Just last week, almost 90 percent (89.1%) of 174 survey respondents indicated they believe that the economy will either remain the same or improve over the next six months. Better yet, about 55 percent (54.5%) think the economy will improve, and slightly more than 10 percent (10.9%) think it will get worse.
Even before the recent good news about corporate earnings and better-than-feared bank stress test results, I was getting the feeling that we have begun to turn the corner. So, I wanted to ask a broad base of business associates (who are likely based more predominantly in southeast) if they thought things were improving or not.
I asked them to ignore what they read or see in the media and to respond based on their own personal experience and gut reactions. Specifically 19 people said they expect the economy to be worse in six months, 60 said it would be about the same and 95 felt it would improve.
I am liking these numbers! What do you think?