Lovell Communications Inc.

I subscribe to magazines—a lot in fact. At a time when everyone else is canceling their subscriptions, I sometimes wonder if I’m the last person in America to subscribe to the print version. Sure I read them online when I’m at the office, but let’s face it. I don’t want to read off of a screen when I’m waiting at the doctor’s office or lying in bed at night.

Thanks to my attachment to the printed word, I saw an ad in a recent Newsweek that grabbed my eye. This ad from Oscar Mayer caught my attention because of the way the ad recognized blogs as commonplace.

Because many bloggers focus their musings on the inane details of their daily life (most bloggers out there aren’t professionals addressing earth-shattering topics), who’s to say a sandwich can’t be part of those details? Maybe this sandwich really is so amazing that it merits a blog post. If you’ve tried it, I want to know!

But the fact that Oscar Mayer recognizes the function of blogging for most people is commendable. The company recognizes that bloggers rant and rave about the things they like and don’t like, even if it is just a sandwich. I don’t know if anyone has blogged about eating this sandwich yet, but several folks in the blogosphere (Eat Me Daily, The Copywriter Underground, BuzzFeed, etc.) have blogged about the ad itself.

Whether bloggers are discussing the deliciousness of a sandwich or a Web 2.0 ad copy reference, Oscar Mayer has accomplished its goal—to generate buzz.