Category: Nashville
Is Nashville the Health Care Mecca?
by Andrea White on July 8, 2010 | no comments
in Healthcare, Lovell, Nashville
It turns out that Nashville’s health care industry contributes nearly $30 billion and 210,000 jobs to the local economy, securing Nashville’s position as a health care industry hub. This week the Nashville Health Care Council released an updated economic impact study that shines a spotlight on the role of the health care industry in Nashville.
Health care is the engine of growth for Nashville’s job base and directly accounts for one in eight jobs, with health care companies paying more than 20% of the local tax base and providing more than 20% of local personal income.
At Lovell, we have the privilege of being a part of this growth engine every day, working with dozens of health care companies (locally and across the country) from many different sectors of the industry.
We consider ourselves very fortunate to have been on the front lines as Nashville’s health care scene for more than two decades as it has built critical mass, bred its own successes, and inspired possibilities for Nashville’s future in projects like the Medical Trade Center.
95 percent of Council member CEOs indicated that a Nashville headquarters location is important to their company’s positive performance, and approximately half believe that health information technology is the most promising sector to enter today. Having seen our community and industry leaders in action, we know it is no coincidence that the anchor tenant for the Trade Center, the Health Information and Management Systems Society (HIMSS), will very specifically attract vendors from the health I.T. sector and their customer base, which includes pretty much every company in America that remotely touches patient information.
Perhaps the moniker of America’s “Health Care Mecca” is not so far off, after all.
Reaching Your Audience, Even When It’s Hard
by Jan Morrison on May 4, 2010 | 2 comments
in Event Planning, Nashville, Productivity
I’ve always been an activist – saving animals, conserving natural resources and advocating for the disenfranchised. But recently, I have found myself using my professional communications skills to accomplish my activist goals.
My neighborhood is on the threshold of a significant transformation, but to get there the residents need to work together. So I have decided to rally the troops to form a neighborhood association in my quickly changing, working-class neighborhood. As a whole, the neighborhood has been neglected for some time, but is sitting at the tipping point of a significant transformation. If we combine forces, my neighbors can work together so that tipping point teeters in our favor.
For me, this is a new endeavor and I find myself designing a strategic communications campaign in a whole new environment. It turns out that motivating people around messages and a call to action for a cause bears a strong resemblance to the goals I accomplish for my clients every day.
As I started organizing my thoughts I went back to the basics.
1. Who is my audience?
a. What are the demographics of my audience?
b. What are the psychographics of my audience?
c. What motivates them?
d. What language do they speak?
2. How can I communicate with them?
a. Do they use the internet?
b. Do they engage in social media?
c. Do forms of daily communication do they rely on? (e.g. email, mail, cell phone, etc.)
d. What messages that will strike a chord?
e. Do they feel that their opinions matter and that their voices are being heard?
I wanted to hear that the members of my neighborhood could all be reached via email or social media from the comfort of my chair. Unfortunately, the answers I got sent me in a different strategic direction. Many of my neighbors do not even have computers, much less spend time surfing the web or posting to Facebook. This community still relies on face-to-face contact, phone calls and mail to learn about what is happening in their neighborhood.
This means my work will be a lot harder than I anticipated when I began. But it also means that I am learning to apply my strategic communications skills to accomplish new kinds of goals that have personal meaning for me and my neighbors.
So I hit the pavement. For the past several weeks I have been on the phone and walking the neighborhood and talking to my neighbors. And so far, the results have been wonderful. People are learning about our little organization and we are on the brink of big things.
And the bonus prize for all of this effort is that our neighborhood is becoming more of a community. We aren’t just neighbors…now we are friends.
Lovell on NashvillePost.com
by Paula Lovell on July 27, 2009 | no comments
in Lovell, Nashville
A news brief about our eight new clients ran today on NashvillePost.com. See it here:
A Fine First Half for Lovell by Geert De Lombaerde
Thanks for the mention!
What Do Mammograms and Lovell Communications Have in Common?
by Robin Embry on May 4, 2009 | 2 comments
in Healthcare, Nashville
Six years ago our firm was asked to develop a signature community program for our community’s wonderful Nashville General Hospital (NGH). We wanted to highlight the expertise and dedication of the outstanding staff and affiliated physicians who everyday serve metro-area patients, even those without the ability to pay for their care.
We knew about the hospital’s fabulous new Breast Health Center and we learned that a nationally-renowned specialty physician, Dr. Valerie Montgomery Rice, was working at NGH alongside many other devoted radiologists, surgeons, oncologists and other specialists.
Based on the commitment of NGH staff and administration (and it was a huge one) and the willingness of radiologists and other physicians to forego significant amounts of reimbursement for their services, we helped the hospital launch Mammograms in May. And it is a roaring success.
Any woman over the age of 40 who hasn’t had a mammogram in a year can sign up, during the month of May, for a mammogram screening at no cost. If the patient is insured, the hospital absorbs the co-pay. If the patient has no insurance, the hospital provides the screening completely free of charge.
Since the program began, NGH has screened more than 2,600 women who, in most cases, could not get a mammogram anywhere else. Twelve percent needed follow up tests and 18 patients were diagnosed with breast cancer. What a difference this generous program has made in the lives of women and their families!
I applaud NGH for their commitment to this community outreach, especially in the midst of so many economic challenges for hospitals across the country.
If you know a woman who lives in the Nashville area and could take advantage of this important program, please have them call 615-341-4447 to schedule an appointment.
And tell them I sent you!